Outreach: Getting a Clear Message to Your Audience

Capturing the attention of the people you want to hear your message is a bigger challenge than ever and remains another key piece of the communications puzzle. How your organization runs its outreach strategies will determine if your message will rise above the clutter and the hubbub of the crowd. One of the characteristics of hubbub is confusion. It’s hard to figure out who said what. A distinctive buzz can be better because at least it stands out and calls attention to the source. But can we all agree that a clear message well communicated and well targeted is the best way to go?

Various communications platforms must fit together. Face-to-face outreach still can be most effective. A creative team can come up with many proven approaches including formal meetings an “Advocacy Day” on Capitol Hill, events and meetups–special interest in-person gatherings organized through a website or social network portal. Often overlooked is a strategy that seeks to find common ground on key issues among seemingly unlikely bedfellows. A call to action can get your audience fired up and truly engaged.

Outreach is at the core of what I do. As a truly creative person I understand the sure-fire approaches, I also know and understand when it is worth trying something new. Even when new means “back to the future” such as an actual face-to-face meeting, event or phone call.

As a trained professional with a Master’s Degree in Journalism, I have more than 10 years of experience designing, implementing, leading and advising senior leaders in governments and nonprofit organizations about effective communications strategies that help deliver results in international development. To learn more about my experience including online products, outreach, media relations, stakeholder engagement, crisis communications, and media training, read my bio, check out my portfolio or contact me today.

To greater success,
Nolu