Strategic Communications: Achieving The Big Picture Goal

Many pieces must fit together for a strategic communications plan to be successful, and truly it takes a team to deliver the best outcome. The first piece is figuring out what you are trying to do and why. To achieve your goal, the pieces should be part of a whole–this is not the time for impromptu approaches. Start down deep and be true to your organization’s heart and soul, vision and mission. Look at the basics like branding, do the colors and other components consistently say “this is who we are”?

Which social media will work best? Since social media in particular is about engagement–will our target audiences feel they are engaging if there is a logo as the social media face–or a real person’s face paired with that logo? And remember you can’t change what you can’t measure.

How well does your team know your audiences and the best way to reach them? Have the objectives been clearly communicated to the team? As you can see, the best communications plan begin with LISTENING and asking questions of the people who can make it happen. All the pieces are important to success.

I’ve designed, implemented, monitored and retooled global integrated communications strategies including developing messages, writing print, broadcast and online products, reaching out to target audiences including policy makers on Capitol Hill and in the White House, collaborating with partners in the private sector and in the international development community. I’ve written talking points, news releases, scripts for radio and television and prepared senior and junior team members to meet the media. What I’ve done for others, I can do for you.

As a trained professional with a Master’s Degree in Journalism, I have more than 10 years of experience designing, implementing, leading and advising senior leaders in governments and nonprofit organizations about effective communications strategies that help deliver results. To learn more about my experience including online products, outreach, media relations, stakeholder engagement, crisis communications, and media training, read my bio, check out my portfolio or contact me today.

To greater success,
Nolu