Online Strategies: Web, Social Media and Mobile

What’s new is that the ever-multiplying means of delivery demand an enjoyable interactive experience. Look for mobile apps to be an even a bigger part of online strategies as more people throughout the world access the net via mobile with our resulting need to deliver compelling content on the move. And don’t let the apps distract you. Never forget that CONTENT IS KING. It is and ALWAYS will be about your MESSAGE and the PEOPLE you want to reach.

I was among the first in my organization to see the value of social media. I was part of teams that helped to develop social media policies. I began using my personal FaceBook, LinkedIn and Twitter accounts to spread the word about different organizational activities and asking my networks to share with their networks. I recognized early on that while it is great for an organization to have its own FaceBook page, there’s more traction to be had when people who have a connection to an individual read and share information from that individual’s personal feeds.

Perhaps one of my greatest skills is the ability to explain to senior leaders why they must learn how social media works, and embrace the concept as an important tool in the communications toolkit. Recent events around the world have shown the paradigm-changing power of mobile social media.